Here's a health food concept we could get behind. The Frozen Fruit Co, a UK-based artisanal retailer offering single ingredient "ice cream," is headed to Santa Monica, reports Toddrickallen. The impending shop on 908 Montana Avenue will hawk its 100% fruit frozen treats, free of dairy or added sugars, to the Westside masses.
It seems Santa Monica can't get enough ice cream these days, what with news that Rori's will be headed just a block away for those interested in ice cream of the, well, creamy variety. Although a coming soon banner is up in the shop, it looks like there's still a bit of interior build out to be done, with updates posted on the Frozen Fruit Co's Twitter.
Will Santa Monica stand behind the guilt-free frozen treat shop? We think the odds are ever in its favor.