Advice for Govind's Move to NYC: Step It Up, Bud
Wednesday, August 1, 2007
The folks over at New York Magazine's Grub Street blog have some advice for Table 8's Govind Armstrong, who's opening a restaurant sometime, somewhere in NYC (we're told probably in the Village, but the lease is still being signed; and it may be Table 8, or an entirely new concept). But ultimately, the "ultra-laid-back chef" might be just a little too laid-back for the New Yorker sensibility:
If Armstrong is going to make a go of his light, understated California-style cooking, we think he ought to emulate some of the edgier places around town. Take a page out of Fatty Crab or Ssäm’s book, Govind. Get aggressive! New York will love your salt-crusted porterhouse, but most of your organic, locally sourced California food, lovely as it is, will not set you apart from your rivals.
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