Sign Of the Times: Happi Songs Needs an Arroyo Boost
Monday, September 17, 2007
This here is the inaugural post for Sign Of the Times, a new feature where we'll highlight---preferably in photo form---wacky, irreverent, mundane, ridiculous, or if nothing else, just funny restaurant and nightlife signs. Today's shot comes courtesy faithful Eater reader Sam. Wanna play? Just give us a sign.
You know those movies that tout the producer more than stars because it's the only thing that might get people in the door? We suppose it could work for restaurants, too. The sign for Happi Songs Asian Tavern references owner Steven Arroyo to attract passersby, but please note, Arroyo would never be so garish to use his name. That would be desperate. This kind of screams, "If you like inauthentic but generally tasty tapas in a cool, vibey neighborhood setting, then you'll like inauthentic but somewhat tasty izakaya in a cool, vibey neighborhood setting." Hipsters of a feather do flock together.
· EaterWire: Happi Songs Asian Tavern Opens [~ELA~]
Very funny! For a while, they had no sign, probably thinking that was the really cool way to go. But I think it backfired, because no one knew it was there, and it hasn't generated the buzz of his other eateries. But the banner seems kind of tacky.
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