Plywood Hollywoodland Special: Soul
Tuesday, September 25, 2007
Who said being discovered in this town is only for the starlets? We just got off the phone with Yealang Smith, the chef/owner of the forthcoming Soul Hollywood at the historic 7046 Hollywood Boulevard building at Sycamore Avenue. Smith is well-known for her healthy take on soul food: She ran the Soul Folks Cafe downtown for eight years and still feeds hungry production crews with Throw Down Catering. But on a particularly bad day for the chef five years ago, a couple guys went to her cafe for lunch, told the server that they wanted to talk to Smith, and just when she thought they were going to complain, one said, "How can I get this fried chicken in Brentwood?" That guy was Jeff Kreshek from CIM Group, the development firm that owns Hollywood & Highland and a good chunk of Hollywood. That's how the converstation got started, and now Smith will open Soul next summer. Just like that.
Yealang told us that she loves downtown, but she "loves seeing the Hollywood sign every day." She's excited to serve locals and even the tourists her versions of gumbo, red beans and rice, spaghetti and meatballs, cornbread and other Southern-style fare. Her version = lighter: "We like fried chicken, but we don't need grease running off the plates." Tag Front is designing the 6,000-square-foot space which will have a sunken dining room, lounge, and mezzanine, a big display kitchen and a chef's table. Smith likes to be a part of the show, like it's her home. She even signs off emails and phone conversations with, "Soon to be your personal chef, Yealang." The look will be modern but comfortable, a mix of today and yesterday---"SOUTHERN PLANTATION MEETS FUTURE" is just one of the 54 ways she describes how soul feels. Granted everything moves the way it should, Smith says Soul should open in June 2008.
I hope it isnt another failed cold glass, steel, plastic design by tagfront. They have had 4 or 5 failures in hollywood alone. That 1995 look is tired. See blue velvet and elevate lounge if you want to know what it will look like. Booring. definately not soul.
I've been to downtown location (Soul Folks Cafe) several times. This will definitely be one of the best additions to the area. Cant wait! The food is to die for!
I am so excited about this place. I live less than a block away, and it would be incredible to eat local at a restaurant cooler than those you'll find at the Hollywood and Highland mall. I am really rooting for Yealang.
About Eater LA
Eater LA is a blog that covers the Los Angeles restaurant, bar and nightlife scene. From the newest hotspots to the historic rock clubs on the Strip, Eater LA has you covered. Read more about Eater LA...
Tipping Is Customary
Know about a restaurant opening or closing in your neighborhood, or other LA scene gossip? Let's hear it.