As the Top Chef season heads into its finale (part one airs tonight at 10pm; part two airs Oct. 3 with the results announced LIVE), the LAT decides the time is ripe to squawk about the show, its product placement, contestants, judges, and antics. Writer Regina Schrambling hates it all. She calls it "the Dallas of its day, continuously riding a whole new wave that is washing up all over television and the Internet and even into the most respectable of outlets, print media." Hmm. Yes. Respectably late to the party. There's product placement in Top Chef? Shocking. Somewhere in the morass, Eater LA gets singled out:
You could surrender your life to searching for deeper meaning in unnaturally obsessed, dedicated blogs such as bloggingtopchef.blogspot.com or the more mainstream such as la.eater.com. The latter seems to post on "Top Chef" before episodes, after episodes and in between episodes at a rather steady clip, with all contestants on a first-name basis. There are interviews with losers, "spoiler alerts" on leaked details, conjecture and peripheral stories, along with the occasional acknowledgment that the attention is definitely too detailed.
Who, us? We're tickled to get a mention, but Eater barely scratches the surface of TC obsessiveness.
Yes, we cover the show and interviewed the local contestant Chris "CJ" Jacobson until he got kicked off. And, yes, we're fond of the spoilers or attempts at such. But Schrambling skips the brilliance of Blogging Top Chef, which has a song waiting for the departed chef each week, not to mention videos and general commentary (and a scorecard!). The possums at Amuse-Biatch hilariously track Padma and any other TC personality daily. Keckler's recaps on TWoP are legendary, not simply "extensive." Most newspapers have covered the show, or at least interviewed their local contestants (LAT excluded). New York Magazine and Frank Bruni dish weekly. TV Guide, EW yes, the show is everywhere. It's just a big TC party. Whose invitation got lost in the mail?
Strip away the Glad contests, the silly cooking challenges, the made-for-TV drama of sequestering 15 complete strangers in one apartment with no iPods or cellphones, under the watchful eye of 24/7 cameras, and at its core Top Chef is still about food, cooking, and those who cook for us. Watchers who never picked up a spatula in their life are now talking about mise en place and sous vide. Big name chefs jump on board because it's a vehicle to get their established names (and faces) in front of a targeted audience. Sell outs? Not really. In the end, it's all about money, to keep the restaurants open, to keep the best chefs employed, to keep everyone well fed. We'll geek out on that any day.
· Top Chef Boils Over [LAT]
· Our obsession with Chris "CJ" Jacobson [~ELA~]
· Our obsession with Top Chef [~ELA~]
God this woman sounds like a miserable bitch. She clearly needs to just stick to watching the Victory Garden and Lidia's Itlay on PBS, so she shouldn't have her retinas seared by evil advertising.
And just so she knows, Glad Press'n'Seal is a really great product.
Phht, whatever, LAT. We're talking cable reality television here, lady. Top Chef is what it is and it's disingenuous to criticize it for being a commercial success. Thinly-veiled corporate sponsorship and lame product placement is what makes the show profitable. It's not like that's lost on its viewers.
Plus, Schrambling (is that really her last name? Rambling Schrambling? That's too easy!) doesn't seem to realize what a jump in quality Top Chef has made this season from its last two. I'd be more inclined to agree with her criticisms if they were of the previous two seasons. The show, for all its guilty-pleasureness, has come a long way. And it's worth pointing out that Collichio and Bourdain's blogs, in addition to the other fodder on the Internet (including Eater LA) add rather than subtract to the show's entertainment value.
Give me a break, Schrambling. Do you even like to cook? Eat? What a miserable woman.
I would love to say something really bitchy in return to the lovely Regina Schrambling but I am far too busy recreating TC in my basement with biblical finger puppets for all my imaginary friends.
After reading that stupid article by Regina Schrambling (what was the point of it anyway???) and the rather snide inclusion of eater's ongoing coverage of Top Chef, I've come to a conclusion. Me thinks the LA Times really is threatened by eaterla.com and they proved it today. Congrats! I mean, you read the LA Times food section and then read the NY Times food section and you just hope that one day, the LA Times will get it and diversify their coverage. How many Bastide freaking articles can there be in a city that is a self-proclaimed melting pot of ethnicities and has food to mirror that. I suspect you will see an article in the LA Times about Maitre 'D's/hosts being the new VIP's of the restaurant business in the coming weeks. It was in the NY Times Dining Section today.
Schrambling famously hates everything--except sucking down free food at the latest Fiji Water event or restaurant opening. Her inadvertently hilarious blog, gastropoda.com is a window into the soul of the embittered bag lady of food writing. She extensively chronicles the every flaw of her former employer, the NYT, like a rejected girflriend obessively googling an ex and telling her imaginary friends about the latest signs of unhappiness . Her loathing for chefs,particularly when they have the temerity to become successful,is legendary. She's all the worst features of food writing in one person: A food writer who hates food, hates the people who make food, hates herself. She hangs on at the LA Times writing tuna salad recipes--a charity case.
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