TablePronto Reservation Service: Scalpers Hit LA
Friday, October 19, 2007

2007_10_tablepronto.jpg

Well it was only a matter of time. Restaurant reservation scalping service TablePronto has debuted for Los Angeles and Las Vegas. There are only eight restaurants listed for the former and two for the latter as of this writing, and nothing more than $10 (so far). The gist is this: People sell a restaurant reservation that took them two seconds and no money to procure, to anyone willing to shell out hard earned cash for said res. According to TablePronto's website: "Sellers publish reservation pricing which is based on the market rates of reservations. Typically, pricing range from $10 - $40 with $20 being the average." The "market price" of reservations? Wouldn't that be, um, nothing? Although, $1 was a bargain for that opening night Osteria Mozza we found on Craigslist (the guy was offered $100). But we have questions.

Are restaurants really that difficult to get into in LA? Wouldn't the people willing to spend money on a last-minute reservation rather bribe the host/hostess? We can see this for Vegas, although even there it's not too hard to get a reservation at most spots, unless it's something like Tao (currently priced at $9 for a four top at 5:45pm tonight...in the restaurant, not the nightclub which is where everyone wants to go anyway.) When this type of 'service' hit NYC, though a different company, the mothership questioned who the heck was behind the operation, which is exaclty what we want to know: Who benefits from this? Does the seller get the money? Is it a percentage? Does the restaurant? And ultimately, we want to know who is really willing to shell out $20-$40 for a reservation. We have no press release, no statement, no backgrounder, just an FAQ. Inquiring minds want to know, and until we do, please feel free to discuss in the comments.
· Table Pronto Reservation Scalper [Gridskipper]
· PrimeTimeTables: 'We Are NOT Selling Tables at Restaurants' [Eater NY]

Posted in EaterWire




Comments (14 extant)

1.

HILARIOUS!!! What's next, people charging others for saving them a seat? Maybe I should go stand in line at Pizzeria Mozza, grab two seats at the counter, then break out my laptop and post an ad on Craig's List: "Come down to Mozza right now - two great seats for $10!!"

What is the world coming to?

By Clare at October 19, 2007 11:11 AM

2.

I'm guessing the foodie traveler (whether for impromptu weekend or for business) or people entertaining sudden out-of-towners might be willing to pay a jackson or two for reservations, especially if they don't have to pay for the meal themselves.

But Osteria Mozza and very recently opened restaurants aside, I can't imagine a place in L.A. where one would be hard-pressed to get a reservation with a few days' advance (and some flexibility in scheduling).

By H.C. at October 19, 2007 11:12 AM

3.

What if people book a party of 10 just to turn around and sell it, but never intend to actually GO to the restaurant.

What if reservationists start telling people they are booked out, when in fact, the restaurant is wide open?

I would be pissed if I bought a reservation and then walked into an empty restaurant

This system is horrible for LA. The only places that warrant this is Chez Panisse, Gary Danko, and French Laundry. Possibly, Manresa.

By Jeremy R at October 19, 2007 12:32 PM

4.

what happens if no one buys? they just cancel it?

By samkim at October 19, 2007 1:52 PM

5.

I agree this is stupid, but could see it coming in handy if you are an exec assist dealing with a Devil Wears Prada type of situation. Or, as another person said, need to impress an out-of-town business associate. I can totally see how last minute reservations could be needed, but what does this all mean? Should I be making random reservations in the hopes of selling them later, EBay style? There are so many unanswered questions, now.

By foodette at October 19, 2007 4:40 PM

6.

Hello everyone, Antoine Powell here, I am the founder of TablePronto.

Thanks for the feedback. I've surfed the pages of "Eater" many times and feel honored that my little company has been featured.

I am hearing concerns about our members potentially abusing the service and making bogus reservations just to make a quick buck. The website was created in the spirit of wanting to help those who need last minute reservations. I myself love eating at great restaurants but working in financial services makes it impossible to try anticipating when I’d have time to enjoy a nice meal, as such, TablePronto was created to try and service those who need a last minute solution to the eternal question “What’s for dinner?”.

You’ve beat us to the punch, the site has just come out of the friends and family phase and our official press release will be on Tuesday.

Here’s how we mitigate against the people abusing the service.
-We are limiting the number of sellers in each city.
-There is a limit to how may reservations that can be sold per restaurant per day (3 at most).
-We monitor sells of reservations taking note if frequent sells for potential inappropriate selling practices.
-Only 2 and 4 tops will be allowed for sale.

It’s good to see people talking about the service. I am eager for people to try it out. So for this weekend I have arranged that all reservations will be free to try …….well almost free, we have to charge $1 to cover the credit card processing fee.

Email me at antoine@TablePronto.com with any additional questions.

Thanks!
Antoine Powell & TablePronto Team
http://www.TablePronto.com

By Antoine Powell at October 19, 2007 6:13 PM

7.

What happens if someone buys the reservation and doesn't show up. Does the restaurant find out the name of the true no show?

By Rick at October 20, 2007 6:13 PM

8.

Hey Rick,

Great question!

If someone buys the reservation and does not show up, the restaurant does not ever have knowledge of the identity of the person who purchased the reservation.

Buyers personal information is kept confidential at all times and not shared with restaurant staff.

Thanks!

By Antoine at October 20, 2007 8:55 PM

9.

Why not just use opentable? Last time I checked, its free, and you can make last minute reservations.

By chad at October 22, 2007 10:45 AM

10.

it's not THAT tough to get reservations in LA

By los angeles at October 22, 2007 11:20 AM

11.

Isnt this just a ripoff of Tablexchange.com, launched months ago? Seriously guys come on. I saw that on CNBC, guess Antoine the "genius" was watching the same segment.

By Loftus at October 22, 2007 1:38 PM

12.

No! It's not tough to get reservations but it would be really nice to have a last minute option here in LA.

Who cares which company came first anyway as long as the service meets my needs that's all I care about.

By Sara at October 22, 2007 5:16 PM

13.

Why pay this idiot to do what you can do online yourself? Many of thise time slots can still be booked on open table today. For free.
idiot.

By scalpy scalperson at October 23, 2007 1:00 PM

14.

I really don’t understand why everyone thinks this is so “stupid” or “ridiculous”. So what if there is another website out there that does something similar to this? Isn’t there a ton of dating sites, a ton of job searching sites, etc? It’s the internet and it’s bound to happen! It’s called having options. Just go with the site that provides the better service. Next time I have unexpected dinner plans come up with an important and finicky client (believe me it happens pretty often) I will be more than happy to cough up a couple of bucks for a reservation at a great restaurant.

By DD at October 24, 2007 11:52 AM





Back to top




photos in Eater LA Photo Pool See more and submit to Eater LA Photo Pool

LA Links
Utility
AOL CityGuide
Citysearch
Dodgeball
Gayot
LA.com
LA Establishment Ratings
Menupages
OpenTable
Social Domain
Yelp
Zagat

Gastro-Communities
Cheww [beta]
Chow
Chowhound
Digesty LA
eGullet
Serious Eats [beta]
ShamelessRestaurants
Urban Spoon

Buzz & Scene
Blackburn and Sweetzer
blogdowntown
Caroline on Crack
DailyCandy
Franklin Avenue
Flavorpill
Juli B
LA City Beat
LA.comfidential
LA Daily News
LAist
LA Times
LA Weekly
Living Large
Losanjealous
Time Out LA
Metroblogging LA
Thrillist
The Rundown
UrbanDaddy

Food Journals
Alan Richman
Amuse-Bouche [rss]
Best of LA [rss]
Bruni Digest [rss]
Clublife [rss]
Colleen Cuisine [rss]
The Delicious Life [rss]
NYT Diner's Journal [rss]
Eat Drink & Be Merry [rss]
Eating LA [rss]
The Food Section
Foodie Universe [rss]
Foodite [rss]
Gastrologica [rss]
Gastropoda
The Great Taco Hunt [rss]
Gridskipper LA [rss]
The Grinder [rss]
A Hamburger Today [rss]
The Knife [rss]
LA Food Crazy [rss]
la.foodblogging [rss]
Oishii Eats [rss]
OMG Food! [rss]
Potatomato [rss]
Rate A Restaurant [rss]
Ruhlman [rss]
Slice [rss]
Snack [rss]
Teenage Gluster [rss]
Triplecreme [rss]
Tuna Toast [rss]


About Eater LA
Eater LA is a blog that covers the Los Angeles restaurant, bar and nightlife scene. From the newest hotspots to the historic rock clubs on the Strip, Eater LA has you covered. Read more about Eater LA...

Tipping Is Customary
Know about a restaurant opening or closing in your neighborhood, or other LA scene gossip? Let's hear it.

Full content feed



Search this site



Eater LA
Editor
Lesley Balla

Los Angeles Editor
Dakota Smith

Eater Eds-in-Chief
Ben Leventhal
Lockhart Steele

Photographer
Alen Lin

Banner Design
Jim Cooke

Publisher/GM
Kyle Crafton

Head of Technology
Eliot Shepard

Other Curbed Sites
Los Angeles
Curbed LA

San Francisco
Curbed SF
Eater SF

New York
Curbed NY
Eater NY
Racked NY
The Beach (seasonal)

Contact Us
Email Eater LA