All stories about "The Waffle"

Since The Waffle opened on Sunset earlier this year, people complained that they couldn't find it (a little hidden on the ground floor of an office building), or couldn't tell if it was open (the windows are tinted). So what does the Waffle do? Advertise on the billboard that sits across the street on top of three spots no one has trouble finding. The owners of Magnolia, Bowery and Fabioulus surely got a good chuckle out of this. Got to hand it to the Wafflers though, it's kind of genius.
· Full Waffle coverage [~ELA~]

The Waffle has been open for only two weeks, and even we're shocked to see how much hate it's already conjured up. Does the dining public really have that little patience for new restaurants? Aren't waffles like pizza: Even bad, they're OK? Because it's waffles. Or waffle fries. Anything in waffle form tastes good. But with The Waffle, people complain about the 70's brown-yellow-orange color scheme to the scrambles to the service to the servers' pseudo-cowboy uniforms. But is it all really that awful, or is there something else at work here? Say, for instance, a Hollywood contingency who have nothing but disdain for TV and film producer/ex-agent and manager and Waffle co-owner Gavin Polone? He spoke out against the WGA and then opened a Hollywood restaurant during the writer's strike. Perhaps that's the bad taste in everyone's mouth, not the food. Just a theory. We waded through the morass of early reviews, including first-time posters on Yelp and Chowhound who "just joined to write about The Waffle" (shills included) to bring you news good and bad.

Popped in to check out The Waffle on Saturday. Too soon to really tell how good it is, but it's definitely promising (some Eater commenters had misses and hits). The menu is varied but not as large as we thought; it's tasty homespun diner-y food, some caliber ingredients, and reasonable prices. Way better food than Denny's, not as boutique-y as Square One. We talked to co-owner Gavin Polone who was standing behind the counter "learning the ropes so he can help out." According to him, The Waffle came about after a trip to an IHOP nearby: "I saw Jason Alexander trying to use his Hollywood pull for a table. At an IHOP." That's when he knew LA needed more breakfast spots, especially one with good vegetarian options. He partnered with friend John Papsidera who knew Scooter, and they opened The Waffle.