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Caffe Primo Grand Opening: Sex Sells, Even Gelato

Caffe Primo, WeHo's new gelato emporium and cafe, puts up a good fight against the curse of Sunset Millennium Plaza, which has taken the lives of several restaurants in its short time (RIP: Norman's, Rika, Central). Here we have the "Caffe Primo Girls" rollerskating around the Sunset Strip yesterday (and today) handing out coupons for tomorrow's grand opening event and "Valentine's Day Block Party." If you're into free gelato, cupakes, mini massages and gift bags, go flag down one of those women. Ditto if you're into hot girls in hot short-shorts on rollerskates. No gaurantees on getting the goods in either case, especially the latter.

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