clock menu more-arrow no yes mobile

Filed under:

Eater PSA #25: It's Meritage, Like Heritage

We're Eaters, and wine goes hand in hand with that, so just a quick lilttle Public Service Announcement for all you servers, bartenders, sommeliers, wine stewards, wine shop owners/workers, and everyone in between: When serving the American Bordeaux-style blend called Meritage, please for the love of all things buttered and fried, stop calling it Meritahhhhj. It is not a French wine. It is not a French word. And if you're selling that wine to us, and you call it Meritaahhhhhj, and you're supposedly a trained professional, we're sending it back. And complaining to your boss. AND making a scene. From the wine-stained lips of one of our favorite sommeliers in town, Pacific Dining Car's Jonathan Mitchell: "'Meritage,' pronounced like 'heritage,' was selected from more than 6,000 entries in an international contest to name the new wine category. Meritage is an invented word that combines 'merit' and 'heritage' --- reflecting the spirit of members of The Meritage Association." And he also says anyone who uses the French prononciation are Neanderthals. We just heard a radio announcer call it Meritahhhj and we cringed. We've received annoyed looks from pseudo-servers who think we're in the wrong for using the heritage pronunciation, as in, "What barn did you roll out of?" To those servers, this one's for you.

Sign up for the newsletter Sign up for the Eater Los Angeles newsletter

The freshest news from the local food world