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Post-Plywood/Headhunter Mash Up: LIFT Lifting Off

HOLLYWOOD: Word's out that LIFT, Steve Adelman's new "bistro and gourmet grocery" is opening soon in the Hillview apartment complex (6533 Hollywood Blvd.), next to his gym The Joint. When we talked with Steve in April, he said it would be a 24-hour cafe that "pays homage to health, but quick, convenient and easy." The menu features organic and raw foods, seasonable, fresh, and a lot of things incorporating house-made coconut water, which he simply calls "energizing." He also said it would open by June, but now we suspect it's at least another few weeks out since ads for a sous, a baker, and front-of-the-house help hit Craigslist this weekend (open call this Wednesday and Thursday from 1pm-4pm). That's the rendering above, but we've seen the finished product and it's pretty spot-on.
· Opening Soon: Steve Adelman's Lift and Club 86 [~ELA~]