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Vino 100: You West Coast Wine Snobs

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Corie Brown takes a look at Vino 100, the new wine shop at Hollywood & Highland, and concludes that the selection won't wow any aficionado, but the tourists will probably like it (we said basically the same thing in September.) But that assessment angered one Virginia franchise owner: "We don't cater to what I called wine NERDS. We cater to people who enjoy drinking wine,don't know a lot about it and want to buy wine in a non intimidating atmosphere." And in LA, that equals tourists. [Daily Dish]

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