clock menu more-arrow no yes mobile

Filed under:

The Ultimate Blend: McStarbucks

New, 3 comments

McDonald's sets out to poach Starbucks business by adding espresso drinks. "The program attempts to replicate the Starbucks experience in many ways -- starting with borrowing the barista moniker. Espresso machines will be displayed at the front counters, a big shift for a company that has always hidden its food assembly from customers." During testing, McD's found that its customer base didn't like single espresso shots and want lots of whipped cream. Shocking. [Wall Street Journal]