McDonald's sets out to poach Starbucks business by adding espresso drinks. "The program attempts to replicate the Starbucks experience in many ways -- starting with borrowing the barista moniker. Espresso machines will be displayed at the front counters, a big shift for a company that has always hidden its food assembly from customers." During testing, McD's found that its customer base didn't like single espresso shots and want lots of whipped cream. Shocking. [Wall Street Journal]
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