The LA Mills and Intelligentsias of the world were on to something with their Clover machines, and now Starbucks CEO Howard Schultz wants in on it. Instead of trying to compete McDonald's plans for cheap, crappy cappuccino, Starbucks is testing a $2.50 "fresh pressed" brew in Boston. Will anyone but coffee geeks fall for it? [Bloomberg]
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Starbucks Goes Clover
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