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"All-Natural" Pinkberry Explained

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We were first with the news that Pinkberry finally divulged just what constitutes "chilly bliss" and listed the ingredients for their "all-natural frozen yogurt" on its website and in stores, but the New York Times got an expert to explain it more:

The ingredients list for Original Pinkberry has 23 items. Skim milk and nonfat yogurt are listed first, then three kinds of sugar: sucrose, fructose and dextrose. Fructose and maltodextrin, another ingredient, are both laboratory-produced ingredients extracted from corn syrup.

The list includes at least five additives defined by the United Nations Food and Agriculture Organization as emulsifiers (propylene glycol esters, lactoglycerides, sodium acid pyrophosphate, mono- and diglycerides); four acidifiers (magnesium oxide, calcium fumarate, citric acid, sodium citrate); tocopherol, a natural preservative; and two ingredients — starch and maltodextrin — that were characterized as fillers by Dr. Gary A. Reineccius, a professor in the department of food science and nutrition at the University of Minnesota and an expert in food additives.

Mmmm-mmm. "Isn’t it amazing how many additives it takes to make something taste natural?” Dr. Reineccius said. Indeedy it is.
· The All-Natural Taste That Wasn’t [~ELA~]
· Pinkberry Settles Lawsuit, Finally Lists Ingredients [~ELA~]
· It Only Took Three Years: Pinkberry Finally and Officially "Frozen Yogurt" [~ELA~]