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Free Ice Cream: No Lines?

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It's Free Cone Day at most Ben & Jerry's ice cream shops, which should garner lots of business and long lines, especially on a beautiful Los Angeles day. But no. As witnessed by LAist, nada, zilch, very few people at the Santa Monica location. In San Francisco and New York: Long lines. What's that say about Angelenos, freebies and Cherry Garcia? [ESF/ENY/LAist]