Millions of Milkshakes: The New Froyo?

We recently got a flurry of inquiries about this Millions of Milkshakes signage on Santa Monica Boulevard just west of San Vicenti. If you don't stop in your tracks wondering just what Britney's, Paris' or Lindsay's shake tastes like (shudder), what about this thinkage: Do their names actually sell products anymore? MoM is taking over the very short-lived, post-Pinkberry Yogurtpia space, so perhaps a new frozen treat trend will be born in the heart of WeHo once again. We're yet to learn the specifics about Millions of Milkshakes, like whether or not there will in fact be "millions," but just try and get that Kelis song out of your head now.
· The Great Froyo Melt: Yogurtpia Meets an Early Demise [~ELA~]