Adventures in Advertising: The Waffle Billboard

Since The Waffle opened on Sunset earlier this year, people complained that they couldn't find it (a little hidden on the ground floor of an office building), or couldn't tell if it was open (the windows are tinted). So what does the Waffle do? Advertise on the billboard that sits across the street on top of three spots no one has trouble finding. The owners of Magnolia, Bowery and Fabioulus surely got a good chuckle out of this. Got to hand it to the Wafflers though, it's kind of genius.
· Full Waffle coverage [~ELA~]