It's kind of brilliant: Add the word "cupcake" to your business and people will be interested. We just received a cellphone snap of Johnny Cupcakes on Melrose with the excited tipster asking if we know more, and we do. Unfortunately,it's not a new cupcakerie at all. Sister site Racked has all the deets on the Boston-based T-shirt company opening next month. Sorry, sweet tooths. [Racked]
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Cupcake Trickery
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