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Cheesecakiness

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In a double whammy of self-promotion, the Cheesecake Factory will offer "a delicious slice of its more than 30 varieties of cheesecake with a dollop of nostalgia" on July 30. If you have the patience for even more ridiculous lines, all locations will celebrate its 30 year anniversay that day and it's National Cheesecake Day, so a slice of cheesecake will be $1.50 as it was when they opened 1978. [Businesswire via ESF]

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