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EaterWire: Silky Smooth Freebies at Beverly Center, Local Guy Grills It With Bobby Flay

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BEVERLY CENTER: Too late for this week, but keep it in mind for next: Silky Smooth, which dubs itself as "West Hollywood's First and only MicroCreamery," is giving away a free scoop of ice cream or sorbet every Wednesday until Labor Day. Plus, PLUS, they're giving one hour of free parking for orders over $6 all day, every day. They claim the frozen treat is 90-percent fat free and call it "all natural," even if some flavors are made with Splenda. They also say you'll never go back to regular ice cream, gelato or soft serve frozen yogurt after one taste. Uh-huh. Located on the 7th floor by Macy's. [EaterWire; photo from Yelp]

MORE FREEBIES: And for frozen-ness: Jamba Juice has a buy-one-get-one free promotion for their new Orange Refresher today through July 30. Get the coupon here. [EaterWire]

TELEVISION: Local guy Ali Khan, self proclaimed "Chef/Food Writer/Television Personality," tells us he'll be on the new Food Network show Grill It! With Bobby Flay this Sunday (9am). Khan grills with Flay and takes him to Silverlake Wines, India's Sweets and Spices and Makkah Halal Tandoori in Koreatown. [EaterWire]