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M Cafe de iPhone

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Ads for iPhone's new Apps Store are everywhere right now, but it's not every day a local gets to shine in the limelight. For the Vicinity app, which finds restaurants, bars, etc. in your general vicinity, the anonymous fingertips search for a cafe and appropriately map to M Cafe de Chaya in Culver City. Why M Cafe? Why not. Turns out the owners were asked if Apple can feature the restaurant in the ads which are not only online but will also run on national TV in the coming weeks. Exposure, people! [EaterWire]