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Stonefire vs. Stone Fire

It's not quite the Wolfgang v. Wolfgang war, but there's another resaurant trademark infringement lawsuit in the works. Stonefire Grill, which has several SoCal locations, claims that West Hollywood's Stone Fire Pizza name and logo too closely resembles their own, and it's causing customer confusion. This probably wasn't too much of an issue before, but now that Stonefire Grill has plans for a Pasadena location, and Stone Fire Pizza is expanding to Sherman Oaks, it's getting a bit too crowded. [IP Trademark Attorney]

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