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Froyo Wars: Red Mango vs. Pinkberry, Fresh Berry vs. FreshBerry, Pasadena is the New Vortex

Pinkberry vs. Red Mango Korea

1) The argument over whether Red Mango or Pinkberry came first is nothing new---photo comparisons of Pinkberry and the original Red Mango in Korea is evidence alone---but it turns out having Pinkberry blaze the path of froyo success has actually helped Red Mango since it launched in the U.S. last year. [NYT; ELA]

2) Yo! Venice spotted a new froyo shop called Fresh Berry about to open and made the (obvious) ripping-off-Pinkberry comparison while linking to a corporate website for FreshBerry. Makes sense. Until the lawyer the real FreshBerry came a knockin': "[the yogurt store] doing business in Venice California is not sponsored by, endorsed by, or affiliated with our client, nor is it otherwise operating as a franchise of FreshBerry?my client would also respectifully request that Yo! Venice! remove from its website any materials regarding the national FreshBerry franchise, including in particular the story titled ‘There’s a New EvilBerry on the Block.'" Done and done. [Yo! Venice]

3) Pasadena is slowly becoming ground-zero for new frozen yogurt ventures. Pinkberry opened on Fair Oaks last summer, just off the Old Town main drag. Now there's a new self-serve froyo spot next to Cheesecake Factory on Colorado, and Yogen Fruz to open next to Hooters a block away. A little more east, Cantaloop opened along the Lake Avenue Shopping District, and Cloud Top will open across from the new Roy's near the Laemmle theaters. Is this really all necessary? [EaterWire]