Today, Starbucks officially announced its instant coffee venture, and to mark the "paradigm-changing" occasion, CEO Howard Schultz pens a piece for the HuffPo: "There are numerous logical reasons: the significant size of the instant coffee market ($17B globally); the increasing mobility of consumers (imagine a cup of Starbucks VIA Ready Brew on a mountaintop); and, regardless of our ubiquity, that customers continue to tell us they want more Starbucks, and more ways and opportunities to enjoy it." And here we assumed that plunging sales meant that America wants less Starbucks. [HuffPo]
Filed under:
'BucksWire
The Latest
4 Restaurants to Try This Weekend in Los Angeles
Your handy guide on where to eat from the editors at Eater LA
Brand New Eateries to Check Out in Los Angeles
Cajun seafood with a Filipino twist in Carson, ocean front dining in Long Beach, and more
Loading comments...