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Adventures in Cross-Promotions

2009_02_depot.jpgZagat has stumbled upon a simply brilliant marketing ploy by The Depot's owner/chef Michael Shafer: if you join a local gym called Muscles For Me and mention his restaurant, you get a free massage. With respects to the testimonial ("Cheers to Muscles For Me!"), the best part, though, is the juxtaposition of the photos of the chef vigorously pumping iron (guns ablaze) and then gently caressing a wine glass. [Zagat]