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EaterWire: Baby Blues BBQ Opens, Fat Book Deal, South Coast Plaza Specials

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WEST HOLLYWOOD—A week rife with openings has one more: tonight will see the soft opening of the new Baby Blues BBQ location in West Hollywood (background from last summer here). The menu is pretty much the same as the original for now, and the space itself is bigger and with a liquor license. It's open for lunch/dinner daily but be warned that their full hours aren't in effect yet. 7953 Santa Monica Blvd; (323) 656-1277, website [EaterWire]

BOOKSHELVES—The book deal for internet sensation This is Why You're Fat is now confirmed: "HarperStudio acquired the rights to a book based on the blog, which has pulled in over ten million page-views in its first month. Amason and Blakeley are currently in TV development talks." [The Harper Studio via ENY]

THE OC—Via Zagat comes word that for the next two weeks, 13 restaurants in Orange County's South Coast Plaza mall, will be offering three-course lunches for $20, and four-course dinners for $40. Participants include Antonello, Charlie Palmer at Bloomingdale's, Hamamori, Leatherby's and Pizzeria Ortica. [Zagat]

MOVIE SCREENS—The trailer has been released for Cloudy with a Chance of Meatballs (scroll to the bottom), and Serious Eats suggests that it looks "fantastic in every sense of the word." [SE]