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Chopped: Marco Pierre White Show Canceled! Already!

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After a huge hype campaign leading up to its debut and after just three weeks on the air, NBC has decided to pull the plug on the Marco Pierre White vehicle, Chopping Block and run Law & Order reruns in the time slot until a replacement is found. The show has come in last place against all the major networks in the past two weeks and this week only averaged 2.6 million viewers. Eat Me Daily notes:

It was and still is a great concept — one that's worked successfully in Australia and the UK — but it fell apart in the hands of Granada America, the production company...It's an inauspicious start to Marco Pierre White's US debut...It truly shows that a good idea in the wrong hands can turn out to be a dud."
It's very possible that this is the best news White rival Gordon Ramsay has received all month.
· NBC Yanks The Chopping Block Off the Air [EMD via Eater NY]
· TV Analysis: Early Thoughts on Chopping Block [~ELA~]

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