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2008_04_bucks.jpgToday, Starbucks begins its new affordability campaign that includes (among other changes) adjusting its menus to hide the pricey Frappuccinos and launching the breakfast value meals: "The $3.95 breakfasts — coffee and an egg sandwich, cup of oatmeal or coffee cake — represent Starbucks’ latest effort to recast itself as an affordable brand. The value meals, which Starbucks calls 'breakfast pairings,' save customers $1.20 ... the company is fed up with the characterization that it only sells $4 specialty drinks." [NYT]

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