clock menu more-arrow no yes mobile

Filed under:

'BucksWire

New, 6 comments

2008_04_bucks.jpgToday, Starbucks begins its new affordability campaign that includes (among other changes) adjusting its menus to hide the pricey Frappuccinos and launching the breakfast value meals: "The $3.95 breakfasts — coffee and an egg sandwich, cup of oatmeal or coffee cake — represent Starbucks’ latest effort to recast itself as an affordable brand. The value meals, which Starbucks calls 'breakfast pairings,' save customers $1.20 ... the company is fed up with the characterization that it only sells $4 specialty drinks." [NYT]

Sign up for the newsletter Sign up for the Eater Los Angeles newsletter

The freshest news from the local food world