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Milking Your 15 Minutes

2009_03_fabiopizza.jpgStefan Richter—who already has a book deal and a clothing line in the works—isn't the only TC5 cheftestant cashing in. In addition to a signing on to do a TV show and food line, Fabio Viviani has agreed to be the spokesman for a new line of frozen pizzas called "Ristorante": "Growing up in Italy, my mom often had Dr. Oetker's products in the home...I'm excited to help introduce Ristorante frozen pizzas to American households." [YumSugar via ENY]