When Good Chefs Do Bad Things: Stefan's "Clothing Line"

Remember when Top Chef runner-up Stefan Richter announced that he was working on a clothing line called Cocky Chef Clothing? Well, your wait is over: the online store is finally up and running. Now, there's no denying Stefan can cook, should have won, and will get buzz for his rumored restaurant, but calling this a clothing line? Dude's making t-shirts (and ahem, underwear). Still, we suppose he's creating a brand out of himself.
· Cocky Chef Clothing [Official Site]
· Milking Your 15 Minutes [~ELA~]