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Yelp Wanted

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In a pretty substantial policy reversal, Yelp has decided to let business owners respond to reviews. More PR move than practicality, it's doubtful whether the site will actually improve, with the new feature probably just adding to the already-senseless white noise of the site. But it will be interesting to see which restaurateurs engage in he-said, she-said banter on the interwebs. [~ESF~]

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