These days, restaurants are forced to think outside the box to win diners. Take, for example, the new idea at Fleming's: "On Thursday, the Fashion Island restaurant and wine bar will partner up with the Napa Valley-based wineries of Agustin Huneeus and Sony Pictures to hold a private screening of “Angels & Demons,” the Tom Hanks flick that opens Friday." [OCR]
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Experiments in Cross-Promotions
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