The froyo wars have shown no sign of slowing down, and in effort to stay fresh the big boys have adopted a variety of tactics and gimmicks. While Red Mango rolls out new flavors, Pinkberry is discussing game-changers like limited delivery and curbside pickup in Los Angeles, plus new offerings: "To nudge summer sales, Pinkberry will offer bing cherries as a new summer topping ... It also has a yogurt fruit parfait in the works." [USA Today]
Froyo Wars: The Saga Continues
by Kat Odell
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