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Adventures in Branding

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So, Jamba Juice might be losing it: "Jamba is also developing licensing partnerships. A ready-to-drink beverage is in the works with Nestle, and last month the brand lent its name to a soon-to-be-developed line of frozen novelties, as well as a toy blender for kids to play Jamba Juice at home." [NRN via Eater SF]

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