Status: Open today
On Friday night The Veggie Grill invited in friends and family for a pre-taste of its newest fast casual cafe in Santa Monica. Veggie Grill SaMo marks the vegetable-based mini chain's 5th location, prior to SaMo the most recent outlet opened over a year ago in West Hollywood.
The idea behind a chain is continuity and brand building, therefore all Veggie Grills look about the same with blonde wooden paneling, tables, and booths, plus neon green and orange walls which match plastic orange Herman Miller chairs. As expected the menu remains constant, as does the lack of meat, all proteins (soy, wheat gluten, and tempeh) are derived from plants. Select a meal from the oversized menu by the door, walk up to the counter, place your order, then grab a number and sit down at any of the front two tops, or snag a booth in the back and wait for your order. With location five under the belt, Veggie Grill owners have no plans of slowing down. Up next look for a Veggie Grill coming to the Farmers Market on Third and Fairfax, in addition to a spot in Rolling Hills Plaza near Torrance.
Additional Reading: EaterWire, 2/9; ExpansionWire, 9/27; EaterWire, 10/4
Additional Photos: Eater LA Flickr Page