Craft beer is on the rise, and now 7-11 plans to launch its own line of "premium" private-label beer called "Game Day". The beverage will be concocted by City Brewing in Wisconsin and sold at a "budget price." This marks the convenience chain's second attempt at private-label beer, in 2003 7-11 launched Santiago beer, a pricey, high-end beer that didn't work out. [IP]
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