Always good for a laugh, Kogi's Roy Choi waxes poetic on his success and encourages competitors: "....I'm extremely happy for others that have been inspired by us...when I started Kogi...all I said was all I wanna do is kick the ball into the field and let other people play with it...that's what happened...I'm not worried about competition...I want the food to be better, I want, like, other trucks to be better than Kogi...because then what that does is...it broadens the landscape..." [Feast]
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