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SeattlesBest_NEW_logo_250.jpgStarbucks acquired Seattle's Best Coffee quite a while back but now plans to revamp the brand by launching a "new identity for the concept, including an updated logo." The idea is to make specialty coffee more accessible in mass-market establishments. Soon Seattle's Best will be sold at AMC theatres, right now it can be purchased at Subway, Borders Books, and on some airlines and cruise ships. [NRN]

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