ESPN Launches Match Trucks Equipped With Roy Choi Menus

The 2010 FIFA World Cup is just around the corner and ESPN has geared up to launch ESPN Match Trucks, basically uber food trucks (in LA and NYC) with high definition, LCD video screens to broadcast the World Cup matches. As for the food truck part, ESPN paired up with, none other than, Kogi chef Roy Choi to create a street food menu inspired by the competing countries. Yes, this all sounds rather interesting, so to track the LA truck, which kicks off Friday, hit this Twitter page.

BREAKFAST
SILVER-DOLLAR PANCAKES $3
WITH SESAME BUTTER, MAPLE SYRUP AND HASH BROWN CAKE (5 PER ORDER)

HUEVOS RANCHEROS $5
CRISPY, FRESHLY GRIDDLED CORN TORTILLAS TOPPED WITH
MEXICAN CHORIZO, SUNNY-SIDE-UP HUEVOS AND REFRIED BEANS

TORTILLA ESPANOLA $4
SPANISH OMELET WITH TOMATOES, HERBS AND MANCHEGO CHEESE

LUNCH
CARNE ASADA BURRITO $5
SKIRT AND FLANK STEAK MARINATED IN LIME, GARLIC, CILANTRO AND BEER
SERVED WITH PINTO BEANS AND A TOMATILLO-BASED SALSA VERDE

SLIDERS $6
MINI HAMBURGERS WITH KOGI KETCHUP (2 PER ORDER)

BUNNY CHOW $6
CHICKEN CURRY IN TOASTED, HOLLOWED OUT BUN

SEARED RICE BALLS $4
WITH A MEDLEY OF BEANS AND VEGETABLES, BASIL, CRACKED PEPPER,
MOZZARELLA, TOMATOES, OLIVE OIL (2 PER ORDER)

LAMB GYRO $6
IN A PITA, PICKLED ONIONS, GREENS, “GUTTER-STYLE” TZATZIKI SAUCE

YAKI MANDOO DUMPLINGS $4 for 3, $7 for 6
FRIED PORK DUMPLINGS POTSTICKER-STYLE