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Pop-Tart Gimmickry

pop-tarts-sushi-150.jpgThe Times Square Pop-Tarts World opened today in New York City, and Eater NY was there to take some photos of the counter service restaurant, the make-your-own T-shirt station, and the interactive media area. Bon Appetit's restaurant editor Andrew Knowlton tweets: "TV Trucks lined up in Times Square to cover...Pop Tarts World cafe opening featuring 'Pop Tart Sushi.' Mission accomplished, Kellogg's." [-ENY-]

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