Adam Fleischman Partners With Celebrity Chefs To Launch Umamicatessen, Four Mini Restaurants Within One Space

OMG, even more news from team Umami. But, before even touching on that, here's a quick recap of current projects. After Umami's early 2009 debut, now, less than two years later, LA boasts four locations (Santa Monica, Hollywood, Los Feliz, La Brea) and a truck, with a fifth Umami in Studio City expected to open around January 25. Just a few weeks ago Umami wizard Adam Fleischman opened Red Medicine in Beverly Hills with partners Jordan Kahn and Noah Ellis, and let's not forget about 800°, the new Naples-style pizzeria coming to Westwood within the next few months (construction is about to begin). But wait, there's much more. Fleischman has designed an eco-friendly fast casual Umami prototype which will launch around the country serving a limited menu (he's received offers to go international as well). But back on home turf, hitting downtown, comes Umamicatessen, opening at 9th and Broadway in the Orpheum Lofts.

[Photo: Here, Eat This!]

Fleischman linked up with three undisclosed celebrity chefs, each of which will craft a separate menu all served within one cafeteria-style space. Menu one - Umami burgers and beer; menu two - mini tapas sandwiches and wine; menu three - house cured deli meats including salmon, pastrami, and chicken liver with spirit pairings; menu four - dessert. Guests have the option to order off any of the four menus, take out and delivery will be available as well. Anticipate a retail space selling flowers and artisan products, too.

The overall design aesthetic is modern industrial and each mini restaurant will exist within a separate glass cube. Expect both table service plus counter seating, this project is about six months away from inception.
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