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Adventures in Marketing: McTV

2011_10_mcd.jpegAnd then there was... McDonald's tv or McTV. Out of left field comes news that the ubiquitous burger and fries chain is launching the McDonald's Channel, "a digital network of exclusive original content targeted at dine-in customers. The programming will be customized to specific communities around the individual restaurants, and will include local news and entertainment features, such as spotlights on upcoming films, albums and TV shows...The McDonald's channel [is] being rolled out slowly during the next few months and will soon be up in 800 McDonald's restaurants in Southern and Central California." [LAT]