Areal Holds F&F, Hwood Magic Bar Opens Sun, MORE!

SANTA MONICA— Areal, the sustainable farm-to-table establishment which replaces World Cafe on Main Street, is holding friends and fam this weekend. So, the restaurant will likely open to the public next week. Score a resy on OpenTable starting October 29. [EaterWire]

AROUND TOWN— A gaggle of moms want you to boycott Ben & Jerry's Schweddy Balls, a new ice cream flavor (named after a 1998 SNL skit) which rolled out last month. The mommies are up in arms over the "vulgar" name, meanwhile Ben & Jerry's claims Schweddy Balls is their most popular limited-edition flavor ever. [DD]

HOLLYWOOD— The grand opening of previously mentioned Hollywod Magic Bar inside the Hollywood & Highland complex takes place this Sunday with "world class magicians, fortune tellers, DJ, go go dancers, and so much more." [Meetup]

WEST LA— Grub Street checks in with management behind Hokkaido Seafood Buffet to bring word that the West LA chainlet should open later this month or early November. [Grub Street]