While it seems like the food truck trend has already reached its apex here in LA, according to Technomic Inc., a Chicago-based market research firm, a recent survey revealed that "91 percent of survey respondents familiar with food trucks said the trend has staying power and is not just a passing fad. Only 7 percent of those consumers polled said they would decrease their visits to food trucks over the next 12 months...food trucks could be far from approaching their peak in popularity, given the number of American consumers who live in areas without them or who have yet to try food trucks." [NRN]
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