Three months ago Harry Morton (who is in the process of opening Pink Taco on Sunset this November) trekked out to Vegas to try Sin City's popular Japanese-American burger slinging truck, Fukuburger. Surmising that Angelenos might too enjoy a beef patty marinated in sake, mirin, and yuzu -- topped with the likes of a fried egg or shiitake mushrooms -- he decided to partner with founders Colin Fukunaga and Robert “Mags” Magsalin to launch Fuku's first brick and mortar location on home turf in the former Vinolio space on Cahuenga.
The Fukuburger truck ("fuku" means "luck" in Japanese) is quite a young concept, launching just over a year ago in Las Vegas. However, through thoughtful social marketing (much in the vein of LA's Kogi phenomenon) the truck has gained a strong following in its short life. It also commands a solid four-star Yelp rating and Eating Las Vegas' John Curtas is a fan.
Back to the LA eatery. Morton plans to open Fukuburger Hollywood, his 60-seater designed by clothier Kelly Cole, in about three to four weeks. Check out the Vegas truck above, that same red, black, and grey color scheme will manifest itself on those Hollywood walls. Expect a laid back atmosphere with communal seating, flat screen tvs hooked up to a live Twitter feed that will display diners' tweets, and rock music playing in the background.
As for edibles, think a handful of burger selections fancied up with Japanese flair via miso-glazed bacon and furikake (the sesame seed, seaweed, sugar, and salt combo found in Roy Choi's addictive Furikake Kettle Corn served at A-Frame).
For those residing in Vegas, fear not, the original truck will remain as is and stick to this schedule. [EaterWire]