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Yelp Wanted

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2008_07_yelpwantedsmall.jpgComedian Nick Kroll presents a guide to mastering "the delicate art of social media etiquette," which includes a tidbit about Yelp: "It's a helpful reference (not the be-all and end-all)... I tend to trust the reviews written by Asian women in their late twenties because I always see them taking pictures of their food, and they seem to take that shit pretty seriously. But when contributing to Yelp, keep it to a brief paragraph about whether or not you liked the food." [Details via @maxsilvestri]