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Adventures in Marketing

Screen%20shot%202012-12-06%20at%209.52.44%20AM.pngFirst she shilled Canon cameras, now "international tennis superstar" Maria Sharapova is pushing candy. Apparently, Sharapova has a new "premium line of gummy candies" called Sugarpova which she is launching on December 13 at the IT'SUGAR store at Universal Citywalk. Each bag costs $6 and there's even gummy tennis balls that "taste of victory." [EaterWire]