Come early March, what was previously known as The Hideout (smack dab between The Hungry Cat and Giorgio Baldi) on W. Channel Road in Santa Monica will undergo a facelift and emerge in April as SHOREbar. Behind this project is a one John Terzian of the.h.wood.group (h.wood, Tea Room, Las Palmas), and this project marks the hospitality firm's first endeavor on the westside.
PR explains that SHOREbar's "vibe and decor will have an elegant New England type feel mixed with a beach vibe (think a Martha's Vineyard house meets the James Perse Malibu store)" and designer/stylist Rosetta Getty will consult on this aesthetic. An "upscale cocktail program" is in the works, too. [EaterWire]