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Schmuck with a Truck is a New York Deli on Wheels

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Schmuck with a Truck is the self-proclaimed "New York delicatessen on wheels" instituted by New York export Matthew Koven. Prior to launching the vehicle, Koven spent time working in his father's Lower East Side deli, and after visiting LA and realizing that this city isn't exactly rife with great delis, Koven jumped at the opportunity to bring pastrami, corned beef, and brisket to Angelenos. His sandwich intensive menu costs betwen $5 and $12, and there are a few sides like fries and coleslaw for $3 a pop. Trackage here. Also, mention “ I Love A Schmuck” and score 20% until the end of this month. [Urban Daddy]

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