While California's very first local outlet of Smashburger opened in distant Thousand Oaks over the summer, a Culver City branch is now soft serving, too. Maybe it was the collective yawn that came from a burger-maniac city like Los Angeles, but Smashburger quietly opened a few weekends ago to gentle crowds at a former Famima space in the chain-filled Culver Center, adjacent to California Pizza Kitchen and Yogurtland (even Smashburger's sign looks like a GameStop).
Still, the smashed-to-order success of burger baron Tom Ryan's concept might find a niche just a few blocks from one of the few Westside In-N-Out Burgers and a stone's throw from a diminishing Fatburger. Between Burger Lounge, Five Guys, and Smashburger, it looks like the deluxe burger wars are now fully on in L.A. Now if only the city could garner a Shake Shack. Of course, expect health-oriented Angelenos to chose items like the Smashchicken sandwiches and fresh-tossed salads. Smashburger's official opening date is Wednesday, with the likes of celebrity Tom Arnold and Noah Munck (of Nickelodeon's iCarly) showing up for cameos between 12-2 p.m.
·All Smashburger Coverage [~ELA~]